Link Building

Link building helps Web sites gain popularity and improve page ranking (PR). Link popularity, however, is a complex concept and one of the most debatable topics in Internet marketing. This is because different search engines follow different types of algorithms to evaluate a Web site based on the number and quality of incoming links. To add the woes, major search engines like Google follow a sophisticated ranking process, which the company claims, can identify unethical practices of link building, also known as link farming.

In this scenario, the concept of link building contains a broad meaning. It’s not just about gaining any links to your Web site; rather, it is about gaining potential links which search engines consider ‘organic.’ Hiris Technologies helps you build natural links and get your Web site listed at the top of Google SERP.

Different types of businesses have different types of Web sites, so Web sites linked to them may also be different. Accordingly the link building process also varies. The following are the most popular methods of link building.

• One-way link building (in-bound link): The Process of gaining link from a Web site without offering them a back link in return.
• Reciprocal link building: The process of exchanging links between two Web sites that share same business interests.
• Directory link: The Process of linking with popular directories.
• Press release links: The process of gaining link popularity through press releases.
• Article links: The process of gaining inbound links via article sources.
• RSS/blog links: The method of connecting via RSS or blog.

Among the different methods listed above, one-way link building (inbound linking) is considered the best for many reasons. Inbound links are more ‘natural’ according to search engines because they are meant to increase the usability of a Web site. If your Web site has quality content, you will acquire connections naturally. As you build more such permanent links, your Page Rank will rise proportionally.

However, inbound links may not do well always – thanks to the sophisticated software framework adopted by the search engines in ranking a Web site. There are a number of criteria that need to be analysed before accepting a link from a particular Web site. Hiris Technologies helps you identify the most potential links for your Web site and actively involve them in your Web site promotion campaign.

Reciprocal links can be good at times, provided you follow the ethical practices advocated by Google and others. Say ‘no’ to link farming (unethical practice of link exchange) because they bring death penalty to your Web site. There are Web sites that reported sudden growth in page rank with the help of link farming, but they are no where to be seen today. There are several SEO service companies that promise such ‘instant link popularity’ and lure customers to take that easy route. Think twice before jumping into their trap!

Hiris Technologies, a leading software outsourcing company based in Sydney, focuses on ethical practices of link building. We offer all services including Web site design, Web site development, Web site marketing, and SEO under one roof. Contact us for more information on our services.