PPC Management

PPC (Pay per Click) is one of the fastest growing online advertising campaigns. Pay Per Click advertising can be integrated with search engine marketing for maximum results. We, at Hiris Technologies, offer Pay Per Click management and consulting services as one of our most important online marketing services.

We make use of the following tools or methodologies to generate maximum PPC traffic for our clients:

PPC Geo Targeting:It allows us to find out from where the visitors to a site are coming. It helps us in visualizing the source of PPC traffic and increase efficiency of the ads by targeting them to the visitors’ specific area.

PPC Tracking:It is an important aspect of Pay Per Click management where the gap between the minimum and the maximum bid is managed to generate highest clicks at the lowest possible bid.

Our Pay Per Click management services are based on competitive analysis and most of our keywords are derived after extensive research and testing. We strive to increase the PPC traffic to your site by creating and optimizing specific landing pages and by targeting PPC ad copy for each desired term.

Our approach to Pay Per Click advertising is systematic and well planned. Our Pay Per Click management services involve the following steps for an overall successful online campaign:

We start by setting up PPC accounts for our clients in any or all of the major pay per click search engines like Adwords, Overture, MSN Ad Center and many more. Our expert professionals also make it a point to analyze our client's business infrastructure and its specific requirements before actually setting up the account.

We also undertake thorough keyword research to identify the most relevant and profitable keywords and key phrases for each of our client's campaigns. We prepare a competitive analysis report by measuring the site’s statistical data for locking in a control period. Once this is achieved we then extensively research all the relevant search terms and set up an optimal campaign. Such an approach helps us in measuring and managing the performance of each ad group individually as well as on whole. This allows us to analyze the traffic patterns for our client’s website for maximum results.

Our experienced PPC experts will create attractive and well phrased ads using the chosen keywords. Ads are so created to increase you’re click through rate (CTR). If you have the right words in the title and description of the ads, you can ensure quality traffic and good ROI.

We start with the bid management after fixing a budget for the campaign. We have the experience to manage the bids strategically so that you can get maximum number of leads with minimum bidding. It is important to remember that it does not matter how much the bid is; it should be strategic enough to get clicked.

We help our clients create attractive and relevant landing page for their PPC ads. We allow them to customize their landing page. This leads to higher conversion rates and helps in improving the ROI of the money spent on the campaign.

PPC advertising is an important but costly marketing tool which makes its management all the more important.

If you are looking for effective, result oriented and reliable pay per click management services, feel free to call us.